Cruelty-Free Cruelty-Free for Beginners

5 Ways to Tell if a Product Is Cruelty-Free

I think that we can all agree that animal testing should be a thing of the past. But how can you make sure a product you want to buy is cruelty-free? Here are 5 ways to tell..

Read This First: What Does Cruelty-Free Mean? Here’s What You Should Know

1. Use Your Online Resources

Luckily, there are tons of cruelty-free resources online. By simply Googling “[brand/product] + cruelty-free”,  you’ll most likely find a blog that has already answered the question for you.

Ethical Elephant and Cruelty-Free Kitty are great resources for this, as well as my new “Is It Cruelty-Free” series done here on this blog.

Or sign up to my newsletter for a free brand directory!


2. Look for Logos

There are a lot of organizations looking to make shopping easier by verifying the cruelty-free status of brands. All you have to do is look at the back of the product to see if it’s certified cruelty-free. Here are some logos to look out for:


3. Read FAQ Pages

See if a brand you’re interested in has an FAQ page on their website. It’s usually located at the bottom of the page, so it can sometimes be hard to spot.

If they do have one, read through it to see if they answer any questions about their animal testing policies. Most cruelty-free brands proudly show off this information on their FAQ page, so if they don’t talk about it, chances are they aren’t cruelty-free.

4. Send an Email or DM

If you can’t find the information online, you can also try emailing the company to ask for their animal testing policies. Or if they’re active on social media, you could also try sending a DM or leaving comment.


5. Shop Online Using Filtering Options

A lot of online stores like Target, Ulta, and Sephora offer filtering options to limit down the products that you see.

Oftentimes, they also have a cruelty-free filter, so use that to your advantage! And although, these aren’t always 100% accurate, it can be a good place to start.


More Beginner Cruelty-Free Resources:

What to Do With Your Old Products After Going Cruelty-Free

What’s the Difference Between Vegan and Cruelty-Free?

How to Shop for Cruelty-Free Products

1 Comment

  1. Thank you for sharing these tips – it can be so hard to tell sometimes whether a product is cruelty-free. The ones that confuse me the most are the ones that are marked as cruelty-free but not vegan – surely not being vegan implies there was animal cruelty involved somewhere along the line! x

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