Hand putting on lotion in front of orange background
Cruelty-Free Is It Cruelty-Free?

Is Aveeno Cruelty-Free and Vegan? + Alternatives to Try Instead

Is Aveeno cruelty-free and vegan? Let’s find out their animal testing and vegan policies..

Read this first: What Does Cruelty-Free Mean? Here’s What You Should Know

This post contains affiliate links at no cost to you. As always, all thoughts and opinions are my own.

Is Aveeno Cruelty-Free?

Aveeno’s cruelty-free policies are pretty vague. In a statement on their website, Aveeno says that they do not conduct animal testing on their products. But they fail to mention the ingredients that they use or any other third parties involved.

This could mean that their ingredients are tested on animals, or that they may even outsource animal testing to their suppliers or other third parties.

Aveeno also states that they only test their products on animals in situations where animal testing is required by law. This means that Aveeno still sells their products in Mainland China where animal testing is required.

All in all, Aveeno’s cruelty-free statement is lacking transparency. So because of this, it’s safe to assume that Aveeno is not truly cruelty-free.

Is Aveeno Certified Cruelty-Free?

No, Aveeno is not certified by any cruelty-free organization.

Related: Cruelty-Free and Vegan Logos and Certifications Explained

Is Aveeno Owned by a Third Party Company?

Yes, Aveeno is owned by Johnson & Johnson.

Is Aveeno Vegan?

No, Aveeno has no known vegan products and is not considered a vegan brand.

Vegan and Cruelty-Free Alternatives to Aveeno

Luckily, there are a couple good vegan and cruelty-free alternatives to Aveeno that you can try instead.

Lush Dream Cream Body Lotion

St Ive’s Oatmeal and Shea Body Wash

A Final Note on Aveeno’s Cruelty-Free and Vegan Policies

Unfortunately, Aveeno gets a thumbs down for their cruelty-free and vegan policies. Their animal testing statement is too vague, and they have no known vegan products.

For more information on different brands, check out our “Is It Cruelty-Free?” series here.

Cruelty-free and vegan brand directory freebie newsletter sign up

Leave a Reply